Many businesses invest a significant amount of money to send important personnel to trade fairs, acquire booth space, print materials for guests to take home, and pay for housing and flights. Although the goal of trade fairs is to generate relevant leads and industry relationships that will pay off in the future, organizations that fail to consider producing a film of their presence are wasting money.
While a trade exhibition may only last a few days or a week at most, a video can endure indefinitely on the company's website, YouTube channel, and social media sites. For a fraction of the cost of the trade show, it may be emailed to prospects and used to generate leads in the future. The importance of event video production in a successful corporate video marketing campaign is often ignored.
Aside from the expense of attendance, planning a successful trade show appearance involves many logistical components and needs a significant amount of work from a company. The best thing about trade show films is that they take very little preparation. Because trade shows, like other events, have a set venue and timetable of events, the videographer acts as a fly on the wall, capturing everything he or she can in the time allotted.
The most important aspect of pre-production planning is to ensure that the videographer has an admission pass, that they are on any relevant lists so that they may be present, and that you have a basic list of events/items that you want to be filmed.
A trade show videographer should ideally film some broad images of the building where the event takes place, crowds entering and gathering, and other important B-roll shots to give a notion of the event's size and scope. Make sure the videographer is aware if any of your staff are making keynote speeches so they may attend and record them.
On a technical level, many videographers can connect to the PA system and cleanly record audio, but if you're not concerned about large chunks of the keynote appearing in the video, you may not require such a solution. Simply putting your workers in a position of power and displaying some text on the screen indicates your field leadership.
Another trade fair video production suggestion is to make sure that each key employee is available for a few soundbites or a quick interview during downtime. If necessary, you can make a list of questions for the videographer, such as "Why do you think this trade exhibition is significant for the company?" "What exciting announcements did you make at the trade show?" or "What exciting announcements did you make at the trade show?" With a keen interest in future marketing activities, think about questions that will get you the best answers for your video. If you're releasing a cutting-edge technology product, make sure to include a few soundbites about how excited you are to show off the product's capabilities.
Consider generating multiple videos out of the footage shot at a large event, such as a trade fair, to maximize the value you get from an event video. One film may be adequate for a tiny company with limited visibility and no keynote speakers, and you may only need to hire a corporate video production company for a half-day shoot. However, if you have a larger company and a greater presence, you may create a general trade show overview video to demonstrate your strong presence at the event, as well as individual, shorter videos focused on more specialized issues. For example, you might have several product launches coming soon, and the trade show gives you the chance to highlight them once more.
Another suggestion is to make use of the fact that there are so many industry specialists in one location. Have you already collaborated with other vendors at a trade show? Is it possible that some of your most important customers will be present at the trade show? Take advantage of the opportunity to talk about your firm and how you've benefited them for a few minutes. Customer testimonials are effective marketing tools, but video testimonials appear even more credible because your prospective consumers can see another happy, delighted customer raving about you. Even if you don't have any customers at the trade show, nearly every similar event has industry commentators who may be familiar with your company. See if you can set up some brief interviews with people who can comment on your business, products, or services.
Film District UK is an award-winning and creative film and video production company in the UK. The company started operations in Dubai and Mumbai in 2010. Film District UK is a Video Production Company that specializes in video production, film production, corporate video production, promotional video production, commercial and music video production, live event video streaming, live event video production, virtual event video production, social media video production, testimonial video production and animated explainer video production.
